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UFC 122 attendance figures and gate
Posted on Tue, Nov 23, 2010 at 10:31 pm
by IDMA Editor

UFC 122 attendance figures and gate

MMA Junkie reports that this past Saturday’s UFC 122 in Olberhausen, Germany drew 8,421 fans for an estimated gate of $600,000. The figures were revealed in the post-event press conference.

The numbers were less than the UFC’s last visit to Germany in June 2009. UFC 99 at the Lanxess Arena in Cologne drew 12, 854 and a live gate of approximately $1.3 million.

From MMA Junkie:

Due to a government ban on UFC content broadcasting in the country, past negative press, and a ban on minors from attending shows, the organization has faced hurdles in Germany. UFC president Dana White and UFC-Germayn promoter Marek Lieberberg both said it simply will take time to continue growing the sport in the country.

Despite the success of the UFC’s debut, the event was met with stiff opposition from the beginning. Questions about the barbaric nature of mixed martial arts, fueled mostly by outdated and simply false information, troubled the UFC prior to UFC 99, and the promotion was forced to ban fans under 18 years old from attending. (MMA Junkie) MMA Fightingspoke with UFC VP of Regulatory Affairs Marc Ratner about UFC 122:

“To grow the sport, you have to keep educating,” Ratner said. “We want to do business in Germany. We want to show the people and the newspaper people…that’s the only way to do it. If you just walk away and say, ‘Gee, they won’t let us be on TV,’ it doesn’t make sense. So we’re just going to keep pushing. It was the right decision and I’m glad we did it.”

Payout Perspective:

The attendance figures were low but this can be explained by the issues with the German government. It will be interesting to see the number of fans that viewed the event online. That number could be telling in determining how many German fans want to see UFC in their country.

Notwithstanding the barriers, with the growing popularity of MMA and the various countries that could host a UFC event, it’s interesting that the UFC is expending this effort in Germany. Based on the numbers, it will take additional events (and lobbying efforts) before MMA is accepted. A lawsuit is still pending and the results will indicate how much the UFC wants Germany and vice versa.

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